Why Should Your Orthopedic Practice Opt for Online Reputation Management?
Introduction
As we enter 2024, the demand for orthopedic practices has proliferated because of individuals’ diverse lifestyles, including improper diet, not working out or doing physical exercises, and more related aspects. Due to this, patients turn to practices to get treatment for their issues.
Moreover, patients’ preferences have also grown toward digital platforms for decision-making and looking up orthopedic practice websites, social media handles, and Google My Business (GMB) profiles for assessing the provider’s genuineness, past patients’ experience, and the quality of treatment.
Most importantly, nearly 90% of patients consider online reviews for evaluating the ideal orthopedic practice. It has increased demand for online reputation management (ORM) in the healthcare industry, including orthopedic practices.
This article will walk you through compelling reasons for including ORM in your orthopedic digital marketing.
What is Online Reputation Management?
It is a strategic approach for practices to keep their digital reputation at the top and free from negative comments. ORM aims to influence and control patients’ online perception of your orthopedic practice.
It involves tracking and responding to online reviews, social media management, and engaging with patients to foster your brand image and reputation.
Note: Online Reputation Management is not about eliminating feedback; it is more about shaping online perceptions of orthopedic practice to augment credibility and trust among patients.
What are the Components of Online Reputation Management?
Online Reputation Management comprises several components, and the following are the crucial ones:
- Monitoring online reviews and ratings across digital platforms
- Responding professionally and promptly to every comment by appreciating positive ones and addressing concerns of negative ones.
- Transparency in Communication while providing educational information, messages, and updates
- New Content Creation around patients’ current concerns and user search intent. Refining existing content around primarily searched keywords and questions
- Joining local community groups on Social Media to connect with new users by answering their queries and posting informative content
Importance of Online Reputation Management
After understanding online reputation management and its components, let us walk you through its importance. ORM directly impacts patient trust and loyalty to your orthopedic practice, and it goes beyond resolving negative feedback.
A positive ORM not only attracts and retains patients but also establishes your authority in the local market as a highly dependable orthopedic practice for treatment and a source of information.
Moreover, a compelling ORM strategy influences patients to make well-informed decisions about their health and enhances our practice viewpoint by strengthening the bottom line and simultaneously augmenting revenues.
5 Reasons for Opting for Online Reputation Management for Orthopedic Practices
This section will delve into the enthralling world of online reputation management by sharing five potent reasons for incorporating it into your orthopedic digital marketing.
Increased Retention Rate
ORM helps maintain a positive digital reputation by keeping existing patients engaged with your practice.
It helps you amplify interaction by responding to patients’ comments, answering queries through live Q&A sessions, pitching the ideal course of treatment, and offering promotions for re-visits.
All this keeps patients connected, makes them feel valued, and enhances their experience, increasing retention rate.
Rise in Local Search Rankings
Nearly 50% of Google searches have local intent, and it becomes pivotal for orthopedic practices to capitalize on local appointments.
Also, the top 3 practices appearing in Google Maps Pack and search engine result pages (SERPs) have over 50% click rate.
If you scroll through the top 3 competitors of your industry, you will find all of them will have a rating of 4.8 and above and some with five stars.
With ORM, you can bolster your GMB profile ratings by encouraging patients to rate you five stars. It will positively impact your rankings in local searches as search engines will perceive your practice as reputable and genuine.
Demonstrate Expertise and Specialization
ORM helps you exhibit your strengths and unique expertise by crafting content about success stories, case studies, testimonials, and blogs on your specialization.
It positions your practice as a trustworthy and experienced provider in niche areas. It helps to attract patients seeking specialized offerings.
Also, ORM encourages patients obtaining niche services and treatment from your practice to share their experiences in the comments section, which will influence new patients’ decisions.
Proactive Crisis Management
Unforeseen situations and negative incidents are not in our control, and they adversely affect the orthopedic practice’s reputation and goodwill. ORM provides tools to handle unexpected crises proactively.
By addressing patient concerns and taking swift action on online mentions of your practice, you can alleviate the impact of accidental circumstances.
It showcases your accountability and commitment to promptly resolving patients’ issues and challenges.
Facilitate Staff Recognition and Appreciation
Lastly, it is paramount to keep your staff happy and make them feel proud by appreciating their effort in patients’ treatment and care. They are the real superstars behind orthopedic practice success.
Hence, ORM provides a platform to recognize and acclaim your staff efforts by exhibiting their achievements, contributions, and expertise in different cases. It not only boosts their morale but also humanizes your practice.
Patients acknowledge and applaud the effort and proficiency of the individuals behind the orthopedic treatment and care they received. They value knowing the success stories of your staff, fostering loyalty and long-term relations.
Conclusion
After reading the article, you will have understood what online reputation management is, its components, and its importance. You will have comprehended the reasons to choose ORM in your Orthopedic digital marketing.
It is equally important, like the quality of the orthopedic treatment for practices. The best part is that it shields your practice from unexpected pitfalls of negative feedback, demonstrates your expertise and specialization areas, increases retention rate, and bolsters search engine rankings.
Attract new patients in 2024 and foster engagement amongst existing ones by investing in ORM. We suggest partnering with an orthopedic marketing agency offering online reputation management services.
It will empower you to leverage their competency and knowledge to shape your practice’s positive perception and solidify your authority in the competitive healthcare landscape.
If you are looking for a reliable Orthopedic digital marketing services provider who can deliver desired outcomes with the industry’s best practices and assist you in accomplishing goals, we recommend contacting Practice Promotions.
With extensive experience in handling ORM orthopedic and several healthcare practices, they are your ideal agency to yield maximum ROI from ORM services.
You can schedule a demo of their orthopedic marketing services and request a quotation by calling them at 1-844-941-3600
