How to Display Jewelry in a Jewelry Showcase
Displaying beautiful and eye-catching jewelry for your business, craft market or flea, or personal collection can be an exciting endeavor. No matter if it is just decoration or to generate sales, jewelry items should always be presented in an appealing and inviting manner.
It is essential for you to recognize that jewelry presentation plays a significant role in increasing the sales of your unique pieces. Many customers do not know what they want when it comes to buying jewelry, so you need to create an eye-catching display for them. You have two options: either choose traditional and elegant displays for all of your baubles; or utilize some creative and unique items to create an enchanting atmosphere for each item on display.
Benefits of Displaying Jewelry in jewelry display cases
Here are some helpful suggestions that will help you create visually captivating displays for your jewelry items. Keep reading if you want to discover more about how to best present your pieces in showcases.
Match Your Jewelry Display Style to Customers’ Tastes – When selling exclusive, one-of-a kind high-end jewelry items, make sure each part of the jewelry piece is presented in an eye catching way. Before displaying jewelry items to customers, it is essential that you consider the type and style. If your pieces feature precious stones and gems, black faux leather or velvet is recommended for creating an eye-catching display and making the jewelry shine brightly. Likewise, eclectic jewelry made up of smooth rocks, beads, wire, string can be displayed using different colored textures for added eye appeal and allure.
Focus on the Jewelry – When showcasing your jewelry items in showcases, ensure that they are given full visibility and not hidden by display materials. Store owners often focus too much on the jewelry displays and include so many props and accessories that the jewelry appears to be obscured. Therefore, always opt for simple yet effective displays that put more focus on the jewelry pieces themselves.
Consider the portability of your jewelry displays – If you must keep your jewelry on display during store hours and store it away at night for safekeeping, then opt for portable displays that are easy to transport and maintain. Stationary displays are best suited to in-house businesses while businesses that participate in craft shows or trade shows tend to prefer portable options.
Use multiple mirrors in different positions in your jewelry store – Customers enjoy viewing themselves from all angles while trying on jewelry items and accessories, so having multiple mirrors will encourage customers to try on different pieces before making a final purchase. You could also strategically set mirrors close to the sales station so customers can receive assistance with their purchase.
Be Organized – Tangling necklaces and bracelets could frustrate customers, so to prevent this you should organize your jewelry merchandise with necklace holders, earring cards, and foldovers for easy brand awareness. Plus you can customize these products to meet any individual’s needs!
These exciting and valuable tips can help you beautifully display your jewelry in a jewelry display case to capture the attention of viewers.
