How Does Domain Authority Work? Is It Important for Lawyers?
Building a website is a highly important step for establishing your business in the world of laws. Most law firms have created their websites and implemented SEO strategies to improve ranking. Google has set various ranking factors for determining a website’s position in the SERP. Domain Authority is a significant SEO factor in measuring the website’s reliability and quality. Thus, law websites with a higher DA can achieve a higher rank in the organic search results.
How does DA work?
Moz, a digital marketing platform, developed the Domain Authority metric to identify a domain’s potential to appear in the SERP. DA is not directly a metric used by Google for website ranking. But, it is an indicator to assess your law website’s performance in relation to competitors. The authority metric evaluates referring domains, search traffic, and backlinks. The DA scores range between 1 and 100. The higher score means your law website has a higher Domain Authority.
To understand how DA works, you must consider a few factors:
Linking root domains – Domain Authority considers how many unique domains have been linked to your site. If higher-quality domains point to your website, it can result in a higher DA score.
Total links count – The number of internal and external links can affect your website. But, the quality of links is more important than the quantity.
ML algorithms – The Machine Learning model used by Moz identifies the algorithms correlating the link data. If the domain has achieved a good position in the SERP, its DA is high.
How is DA a significant factor for your law firm’s website?
Domain Authority is vital since it predicts your site’s organic search ranking. So, if your law website’s DA score is high, it may rank for the most competitive keywords. On the contrary, a lower DA score means your website will not easily rank short-tail and long-tail keywords. Remember that DA is just a factor for determining search engine ranking. It also allows you to benchmark your law-related website against competitors. Moreover, you can measure DA to identify the effectiveness of your Search Engine Optimization campaign. Track the DA score regularly to check if your SEO efforts are improving your website’s authority.
Tips for improving the DA of lawyer’s website
- Choose a domain name related to your legal business.
- Publishing quality content is important for increasing your DA score. Make sure your website has well-written, useful material.
- Optimize your content and make it SEO-friendly with the right keywords. Insert internal links and add Alt text to images.
- Your website should receive links from high-DA websites. Create helpful resources and write guest blogs for high-DA sites.
- If your website has currently some spammy links, it will negatively affect your DA.
- Optimize your website’s speed to prevent users from feeling frustrated. Use GTMetrix and other tools to check the speed.
You can choose King Kong marketing services and others improve your website’s Domain Authority. Professional SEO experts will increase your legal website’s rank in SERP.
