Instagram has truly evolved the fields of blogging and marketing. The whole game revolves around engagement, numbers of followers and likes. All of these factors play a key role in your Instagram growth no matter whether you are an influencer or a business trying to create a compelling online presence.
The space is so saturated that if you don’t move along with the algorithm, you can be knocked out in no time. The competition is tough so you have to brace yourself to counter the challenges that come ahead.
Why are Instagram Likes Important?
Don’t worry, we are here to help you out by sharing our tried and tested methods of gaining likes on Instagram and boosting engagement rates. Before diving into that, let’s learn why are likes crucial to your growth on Instagram and why they should be on your priority list.
- Greater Reach
If a post has a high number of likes, it is more potent to reach a greater number of audience. The Instagram algorithm pushes such posts to explore pages and hashtag feeds of people with similar interests.
This way the chances of your profile to get discovered by like-minded individuals increases ten folds. You are able to reach not only more people, but also the ones who will truly value your content.
- Source of Validation
A huge number of likes on a post is a source of validation for others that the content is actually good enough. This implies that a lot of other people enjoy and appreciate it.
This also helps in further increasing the like count and invite more people to engage with the post. Even if they don’t share or comment on the post, it is easier for them to just double tap it as well.
- Performance Tracking
Tracking how well a particular post is performing becomes simpler because you can tell it by just seeing the number of likes it received. The likes are a clear indicator of how well the post is received by the audience.
- Content Planning
You can plan your content in a much better way when you are aware of what your audience likes and what kind of posts perform better. It becomes easier to decide what you should be posting more often whether it is reels, photos, or carousels.
When you publish what your audience wishes to see on your page, they are more likely to engage with it.
Deciphering the Instagram Algorithm
It is essential to understand how the Instagram algorithm works in order to make it work in your favor. So let’s delve into the subject right away! Here are a few major factors that contribute to making your content more visible to other people in their feeds, explore page, and hashtag searches.
- User Interests
This is one of the key factors that determines the positioning of a post. Instagram is a keen observer of what and how users engage with certain types of content. So it pushes only specific content to people that aligns with their interests.
Instagram classifies users’ interests on the basis of what they like, save, share, enjoy watching, or comment on the most. Then based on it, the algorithm helps bring the “right content” for each user to their feeds so they have an impeccable experience on the app.
- User Interactivity
How users interact with each other also plays a major role in what a person sees when they open Instagram on their phones. Whether they follow each other on the app, their frequency of messages and comments on each others’ posts, regularly viewing stories. All of these factors play a role in enhancing your visibility on the platform.
This is why it is highly recommended for brands and businesses to engage with their followers actively. You should respond to their messages and comments more often to get higher reach and engagement.
- Time Frame and Relevancy
It really matters what time you post your content on Instagram. If you post during peak hours when the traffic on the app is higher, you are more likely to get a higher rate of engagement by your followers and vice versa. Recent content is much easier to rank than older content unless it gains a lot of popularity.
Moreover, the content has to be good and relevant to a particular niche or subject so it gets easier for Instagram to pick it and serve it to the right people. Craft on-point captions and include relevant hashtags as well.
The Secret Recipe to Gaining More Likes on Your Instagram Posts
With each passing day, the algorithm gets more complicated and the competition to rank higher in users’ feed gets tougher. The good news is, you don’t have to worry about it anymore or buy Instagram likes to boost your engagement. Use the following strategies and see the results for yourself.
- Post at the Right Time
This is something that most people don’t take very seriously but it does impact your post performance. Posting at times of more traffic on the app does get you more likes and engagement.
If you do not post at the right time, your post will get older until a greater number of users arrive on the app. This reduces the chance of your post appearing in their feeds. Hence, declining the like count and engagement rates.
- Post Regularly
The frequency of posting is as crucial as its timings. If you post once in a blue moon and disappear for some time after that, this will not help you at all. It will decrease your visibility, engagement rates, and even the follower count.
If you are thinking you would have to buy Instagram followers after that, no you won’t have to if you follow these simple methods.
- Use Relevant Hashtags
The number of hashtags in a post is not important, their relevancy is. Even if you are using fewer hashtags, you can still enhance your post visibility by using the right ones. Posts with relevant hashtags are more potent to be displayed in the hashtag feeds when someone searches for them.
- Create User-Generated Content
Along with posting regular content on your feed and stories, you should also focus on creating user-generated content occasionally. This could involve stuff like running interesting contests or giveaways that require people to tag their friends and ask them to like your posts and follow your profile in order to win.
Such content is usually very well-received by your followers and it also takes minimal effort on their end to partake in an activity like this. UGC is an amazing way to connect with your people and boost your engagement rates.
- Work on Collaborations
Collaborating with fellow small businesses and influencers also provides you with an amazing opportunity to get more people to discover your content. Micro and nano influencers that have less followers but high rates of engagement can prove to be very helpful for that matter.
Don’t forget to tag each other in the collaboration posts so the audience of both accounts can easily like and follow the other account.
- Don’t underestimate the power of numbers.
- Understand how the Instagram algorithm works to make it work for you.
- Making good quality content alone is not enough, know how to strategize and optimize it to increase your visibility and engagement rates.