5 Steps in the Corporate Video Production Process
Professional corporate video production entails a series of steps to create engaging and effective videos for businesses. Before the process begins, experienced producers work with clients to understand the video’s goals, message, and vision. Here are the five steps in the video production process:
Pre-Production
The pre-production stage involves brainstorming and developing the concept for the video by identifying the message, target audience, and goals. During this phase, the video producer works with businesses and marketing agencies to plan the script, storyboard, and visual style. Scriptwriting outlines the video’s narrative, dialogue, and key messages while storyboarding visually represents the script through drawings in a sequence.
The pre-production stage also entails choosing the filming location and acquiring permits or releases. Experts can help you determine the budget for the entire production process, including pre-production, filming, and post-production. This stage involves assembling a team of professionals, including a director, producer, and cinematographer, for a smooth corporate video production process.
Production
Production involves capturing the video content according to the script and storyboard. The process includes setting up lights, cameras, and audio equipment, directing actors, or capturing real-life events. Video producers can capture multiple takes of each scene to have options during editing.
They also use headphones to monitor the audio feed and address issues immediately, such as background noise or distortion. Experts maintain a consistent look and feel throughout the video by paying attention to details such as wardrobe, props, and continuity between scenes. During this phase, clients can observe and give feedback for improvement on aspects like audio, lighting, or tone.
Post-Production
During post-production, producers work with graphic artists, designers, and editors to create a video that aligns with the brand’s vision and goals. Skilled editors place clips in the order they appear in the script, creating a rough structure for the video. They also refine the assembly edit into a fine cut by trimming unnecessary sections, adjusting timing, and enhancing a smooth flow between scenes.
Graphic artists include motion graphics, animated logos, or other dynamic elements that enhance the visual appeal. They can also add text overlays to convey information, such as titles, subtitles, or key messages. Sound designers select and incorporate background music or voiceovers that complement the video’s mood and message.
Review and Approval
After completing the initial edit of the corporate video, producers share a draft with the client for review. Clients can provide feedback on elements like visual aesthetics, tone, message, editing, pacing, and sound design. This phase can include modifications to specific scenes, adjustments to the audio quality, or clarifications on creative choices.
The production team can adjust the speed at which information is presented, transitions between scenes, and the flow of the narrative. Once revisions are complete, video producers may seek final approval from the client. This involves obtaining a formal sign-off or written confirmation that the client is satisfied with the final video.
Distribution
Video production experts deliver the final product in different formats, including digital files, a link to an online platform, or a physical copy. They can adjust the aspect ratio and resolution of the video to match the specifications of each chosen platform. Producers can optimize the video description, title, and tags for search engines to improve discoverability. You can promote the video through social media, emails, and the company website with the right format.
Invest in Corporate Video Production
During corporate video production, the process entails pre-production, production, post-production, review, and distribution. Qualified producers can work with you to create videos that communicate your brand’s tone, message, and objective. Contact a video production company to elevate your marketing efforts.