5 Common Mistakes to Avoid with Digital Marketing For Your Irish Business
If you don’t know a lot about digital marketing for your particular Irish business then it’s likely that you are a little bit on the fence on whether you want to spend money on it and if it will be good for your enterprise. Digital marketing can be confusing when it comes to setting up a particular marketing strategy for your product or service. There are many tools out there like search engine optimisation, pay-per-click advertising and many more.
If you would like to take advantage of this then what you need to do is to contact https://kingkong.co/ie/ppc-management-agency/about their strategies and how they can use them to propel your business forward and to keep you ahead of your competitors. There are a number of mistakes that can be made when creating a marketing campaign and so the following are just some that you might want to avoid.
- You have unrealistic goals – You can’t just step blindly into digital marketing and so you need to have some kind of goal in mind before it can succeed. You should consider a number of key performance indicators and you can keep track of these using Google Analytics for your digital campaign. These KPI’s will keep an eye on whether or not you’re getting a good return on your investment. You need to be specific about your goals, they need to be measurable, achievable and they need to be realistic.
- You are targeting the wrong demographic – Do not cast your net too wide when targeting the customers that you want to reach out to. It’s common sense that you want to reach out to as many as possible but it will be a waste of your time and energy reaching out to people who have never shown an interest in the product or service that you have offered before. Start making decisions based on the people who have bought from you before and this will give you a better idea of your demographic, your customer interests and their buying habits. Once you have a good idea of who your customers are you can target them more effectively.
One of the most important things that Irish business overlooks is the appeal and the design of their website. It needs to be user-friendly and especially so for smartphones which the majority of people in Ireland are using today.