Simply put, an SEO agency’s job is to help you build a formidable online presence to help you attract and convert leads. If you have a stomach for steep technical stuff, then here’s a more detailed job description: SEO companies are in the business of making your online assets more search-engine friendly. Their line of duty entails SEO activities like on-page and off-page optimization, mobile optimization, backlink building, Core Web Vital optimization, and SEO audits.
Still need more guidance on what to expect when working with an SEO agency? Brace up for a deep dive in this guide. If you already know a thing or two about SEO companies but would like more information on what to expect when working with one, you’re in the right place.
There’s a whole lot to unpack about working with an SEO agency in India. We’ll break it down into three sections: the initial phase, the main project, and the post-project.
First off, let’s talk a bit about why it is worth partnering up with top SEO agencies. They can do a whole lot more than just make you rank for a certain keyword. They’re capable of using a variety of tactics and strategies to help you attract customers and guide them through a remarkable experience.
With a tailored strategy, they can provide immense value for your customers throughout their journey. They’ll map out your buyers’ psyche to understand them, then harness SEO to make your brand more attractive to them.
The benefit of all this goes just beyond ranking for some keywords and generating more page views. It’s about generating high-quality traffic that converts, and giving your brand that unique oomph.
The best SEO agency in India can help you achieve more with less effort and resources. With content marketing being 6x more powerful than traditional marketing and 3x less expensive, SEO companies can harness the power of content to enhance various aspects of your business.
This can lead to huge improvements in your conversion rate since a high proportion of organic searchers are hungry buyers actively looking for a business to buy from.
Organic search leads are grouped under inbound leads, and these types of leads usually have high retention rates. That means you’re more likely to retain their loyalty, with increased customer satisfaction and lower customer churn.
The first thing we’d like to highlight about working with an SEO service is that there are two categories of SEO services: black hat services and white hat services. As you’d expect, the latter borders on unethical practices that might generate good results in the short term but cost you quite a lot down the line. We won’t go into black hat SEO now because it’s an entire field in its own might, where, every day, new hacks and shortcuts fly by night.
Instead, let’s talk about legitimate services you can expect from top SEO agencies.
When you get in the same room with an SEO agency’s rep for the first time, here’s how you can tell a company that’s really prepared for the task: if they’re a diligent company, they’ll suggest beginning with an in-depth SEO audit to check your SEO vitals and identify areas that need improvement.
A dubious SEO agency might jump straight into recommending their ‘unique system’ or ‘secret formula’.
Rather than just take your site and shove it down a ‘unique system’, a good SEO agency in India will check your site for things like:
- Your site’s performance for your keywords
- Your site architecture – Are there any challenges navigating your site?
- What sites have you built backlinks on?
- How are your competitors faring in various aspects of their SEO?
Even if you already have an area in mind where you want to focus on, a good SEO company will nonetheless recommend taking a holistic look at the state of your SEO. They’d rather not take a cookie-cutter approach just to get a result in one or two areas since several aspects of SEO are interdependent and one can have a rippling effect on the others.
Once you agree on the areas that need improvement, top SEO agencies will then map out a blueprint for achieving the desired results.
Some of the most powerful white hat SEO techniques and tactics include
Keywords occupy the center of every SEO activity. Your SEO company will research the keywords that people often use in the course of their buyer experience, and then craft your SEO strategy around them.
On-page signals tell search engines how to categorize each of your pages. These include metadata, titles, headers, image alt texts, etc.
Core web vitals are the most important signals of user experience. Your core vitals tell Google things like how fast your site loads, the stability of your pages, and the ease of navigation.
Semantic SEO is all about structuring your site’s content to make them easier for search engines to parse and categorize. This usually involves the use of schemas and optimizing the site’s architecture.
This mainly revolves around your site code. An SEO agency can help optimize your site’s code to speed up your load time, make it more crawlable, and improve the mobile experience.
These include tactics and activities that help prove your authenticity and authority, including Quality backlink networks, guest blogging, listing on directories, etc.
When you begin seeing tangible results and getting unrivaled returns from your SEO, chances are you’ll most likely want that to continue.
The best SEO agency for higher education will stick it out with you beyond your current SEO needs. They’ll continue to monitor and audit various aspects of your SEO, further tweaking and improving them and also monitoring for any undesirable changes.
Ready to get a solid SEO campaign underway? Partner up with a seasoned SEO agency in India today.