Source Beauty, the pioneering Egyptian beauty e-commerce company, is revolutionizing the beauty industry with its commitment to providing impeccable and diverse local products. Founded in 2016 as a blog aimed at simplifying the world of beauty, Source Beauty has since evolved into a trailblazing platform that celebrates local beauty brands and offers an extensive range of affordable products.
In 2018, Source Beauty made a remarkable transition, becoming Egypt’s first beauty e-commerce company dedicated to sourcing and promoting local and budget-friendly beauty solutions. With a portfolio boasting over 100 brands and more than 3,500 products, Source Beauty has firmly established itself as the go-to destination in the Egyptian beauty industry.
At the heart of Source Beauty’s mission is the empowerment of the everyday Egyptian woman. The company seeks to inspire women to elevate their lives by making informed beauty choices that enhance their well-being and self-confidence. What sets Source Beauty apart is its leadership team, composed of women who possess in-depth knowledge of the beauty industry. This team is committed to guiding women towards local alternatives for their self-care routines, showcasing the region’s finest beauty products.
In a market inundated with foreign skincare and haircare brands, Source Beauty focuses primarily on collaborating with local brands known for their fresh and innovative products. By providing these brands with a platform, Source Beauty aims to propel them into the spotlight and position them as the next big thing in the industry. Additionally, the company also partners with select international brands that locally source and manufacture many of their products, ensuring that Egyptian consumers have access to high-quality, globally recognized beauty solutions.
“We’re delighted that you’ve chosen Source Beauty as your destination for skincare, haircare, or makeup essentials. We invite you to redefine your self-care experience and transform the way you perceive beauty,” said Lydia Schoonderbeek, Founder & CEO of Source Beauty. “Our commitment to empowering Egyptian women through local beauty excellence drives us every day, and we’re excited to be part of your journey towards self-confidence and self-care.”
Source Beauty is more than just an e-commerce platform; it’s a movement that celebrates the beauty and diversity of Egypt while fostering economic growth and innovation within the local beauty industry. For beauty enthusiasts seeking high-quality, budget-friendly, and locally sourced products, Source Beauty is the ultimate destination.
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