Adapting your game’s visual, functional and linguistic elements to a specific region is called game localization. Through this process, the games can easily reach out to international customers. Therefore, localization plays an important role in the successful development of games in different regions of the globe. The main purpose of localization is to provide equal entertainment to every player in the world. Game localization management provides services in structuring, organizing, monitoring, and managing the process of localization of games in the target market
When an organization needs to extend its reach in the international market and needs translation of material into target languages, a localization project management platform carries out the load of the localization operations. They help project managers manage the everyday processes, and keep the project on track.
Game Localization Management
Games are the most popular form of entertainment. Game localization is relatively a new industry. Localization is different based on the industry.
Game localization needs translation of every element of the game for the target market. However, localization demands a dive into the culture of the target market to produce an engaging game. There are a few game elements that need management for game localization:
- In-game story elements
- Technical elements
- Marketing elements
Therefore, game localization management plays a role in managing these elements. This makes the game easy to understand by the audience in their native languages.
Keystones of Game Localization
Localization is much more than only translating the game into the target language. Translation is only one part of localization. However, game localization addresses different elements.
- Language: Need for translation of the game into the native language of the target audience.
- Cultural nuances: Consider the cultural nuances of the target audience.
- Technical changes: Adaptation of local hardware and software systems.
- Graphics: Prepare graphics for players that engage them.
- Legal Requirements: Ensure that the game meets the legal requirements of the country.
Benefits of Game Localization Management
Increasing Productivity: localization of games helps you to reach wide audiences in new markets. It makes your brand attractive and pleasing. It results in increasing your productivity.
Ensuring the Quality: they help you to keep a check on your localization project and ensure that it meets the standards. However, they help you to maintain the branding of your project. Therefore, make you able to stand out from your competitors.
Saving Time and Money: localization management helps you in the overall localization process. It saves your money and timing
Becoming Active: localization management platform provides content integration. That allows your content to flow freely between localization systems and other platforms. This makes your project run smoothly and become more active and agile.
Improving Connection: localization management helps to improve the connection between stakeholders.
Measuring the Progress: localization management tools give you an opportunity to visualize your localization project. Therefore, you can track the progress of your project.
Tools for Game Localization Management
The selection of the right tools makes the localization process easier. Below are some important tools that are used in game localization management.
CAT: Computer-Assisted Tools
This tool is important for localization because they are able to establish patterns. The system memorizes the patterns. Therefore, CAT remembers your previous work. It helps you to increase speed and improve the efficiency of your project.
QAT: Quality Assurance Tools
Localization means conveying the message without changes. QAT ensures the quality of the project. So, It is used to check the quality of the end product. Therefore, it provides error-free data.
DT: Debugging Tools
Running the game for trials is an important part of game creation. This tool is helpful in testing, identifying, and reporting bugs.
TMS: Translation Management System Tool
To ensure the smooth flow of the project and localization, a translation management tool is used. As localization companies have a wide number of projects in the queue. Therefore, TMS manages different file formats and this tool tracks all stages of localization from translation to publishing.
DTP: Desktop Publishing Tools
This tool ensures the appropriate imaging of the end product. Additionally, this tool makes localization of visual content easy especially in a short time.
Example of Game Localization
One of the trending examples of game localization is PUBG. It is a battle royale game. However, it was released six years back in South Korea. Nowadays, it has become a hit game in the market. It’s the best-selling game in the world. Additionally, it sells more than 75 million copies globally.
The developers localized this game in more than 17 different languages. Therefore, game localization management simplifies the localization of this game worldwide. However, they use different techniques and tools to translate and localize this game. The PUBG developers find professional translators, they translate each element of the game accurately and efficiently to localize it. Now it is the most-played game in the world. Additionally, it has a wide range of audience attractions.
The gaming industry is rapidly growing. This provides an opportunity for game designers and developers. Every organization needs a management platform, which manages the localization of their project in the world into the native languages of the target audience. The localization project is complex. Therefore, the localization management platform keeps everything on track. Additionally, they ensure that the project is well managed and finished on time.