Understanding SEO Resellers

An SEO reseller is an agency that specializes in SEO and offers its services under another agency’s brand. This often includes design, development, and marketing agencies.

Essentially, SEO resellers function as a team of SEO experts with refined processes to improve search results across various industries.

How It Works

SEO resellers typically have established relationships with publishers, editors, and writers to acquire high-quality backlinks on a large scale. Additionally, they may have a team of copywriters to create content.

Many top resellers provide clients with user-friendly dashboards for ordering links/content and tracking campaign results. Some even offer white-labeled SEO reports and dashboards, making it easy for you to demonstrate campaign performance to your clients.

• SEO resellers enable you to offer SEO services to clients without hiring in-house SEO experts.
• The reseller handles all aspects of SEO, the client reaps the benefits, and you earn profits.

However, it’s important to note that SEO can be unpredictable. Keep reading to learn about the potential drawbacks of reselling SEO services.

The Importance of Outsourcing SEO

There are several compelling reasons to consider outsourcing SEO services:

1. Critical Service: SEO plays a crucial role in achieving marketing success, even in today’s social media-driven landscape. With over half of all global website traffic originating from organic searches, having an SEO-friendly website is essential for visibility and traction.
2. Cost Considerations: SEO can be expensive when hiring consultants or in-house professionals. The average hourly rate for an SEO consultant is $100+, and hiring an entry-level SEO employee costs around $45K+ per year. Additionally, there’s a significant talent shortage in the SEO field, making it challenging to find skilled professionals to join your team.

Given these factors, outsourcing SEO services to experienced resellers can be a cost-effective solution for agencies looking to enhance their digital marketing offerings without the overhead costs and talent acquisition challenges associated with in-house SEO teams.

The Advantages of Utilizing an SEO Reseller

In addition to the core benefits of increased revenue and reduced overhead costs, there are several other advantages to using an SEO reseller:

1. Focus on Core Competencies: If your agency specializes in design or development, your focus should be on excelling in those areas. SEO is intricate and time-consuming, and attempting to handle it in-house can divert your attention from your core expertise. By entrusting SEO tasks to resellers, you can concentrate on acquiring clients and delivering exceptional results, which are essential for agency success.
2. Scalable Results: Achieving scalable results in SEO requires efficient processes and resources. While hiring freelancers may yield initial results, they may struggle to meet increased demands for larger projects. SEO resellers, on the other hand, have established processes for tasks such as link-building and content creation, allowing them to deliver scalable results as needed. Whether you require a small number of links or a significant volume, a reputable SEO reseller should be capable of accommodating your needs efficiently.
3. Access to Niche Experts: When faced with a client request for SEO services in a niche outside your expertise, such as E-commerce or local search, SEO resellers can provide valuable assistance. Due to their extensive client base, resellers often possess expertise across various niches. This enables you to cater to E-commerce clients, local search clients, and others, ultimately leading to increased profitability.
4. Elimination of New Relationship Investments: As an agency owner, you’ve likely cultivated relationships with editors, webmasters, and content creators within your target niche. However, when acquiring clients from new verticals, establishing these relationships from scratch can be time-consuming and challenging. Managing multiple verticals in this manner may hinder your agency’s growth potential. Conversely, SEO resellers possess relationships across diverse niches, allowing you to leverage their connections for improved client rankings, regardless of their industry.
5. On-Demand Services: While quality SEO freelancers often require a retainer, and hiring full-time SEOs may not be financially viable until you have a sufficient workload, SEO resellers operate on an “on-demand” model. This means there are typically no subscription plans or long-term contracts; you only pay for the services you require, precisely when you need them.