Key Reasons You Should Choose Custom Printed Stand Up Pouches for Your Food Brand’s Packaging

In many cases, the first introduction your target audience has to your company is the products on a store shelf. As a business owner, you want your packaging to have the greatest impact without skyrocketing your costs. You want customers to recognize and feel attracted to your brand. One way to do this is to invest in stand up pouch packaging. This is what you should know.

Saving Money

It may surprise you to learn that you can customize your packaging and still save money. Not only can you reduce your packaging size, reducing your warehousing costs, but you can also lighten your products so your shipping costs are lower. In addition, pouches require fewer materials than other types of packaging. For example, boxes of products tend to require plastic bags inside. This allows you to reduce the number of steps required to package your products.

Improving Preservation

Stand-up pouches prevent your products from exposure. The high-quality, durable film used to produce this type of packaging keeps out air and moisture. You can even block out light, which can impact shelf stability. Your products stay fresh for longer periods. In addition, they do not become contaminated from exposure to outside elements.

These packaging materials are also safe for chemicals or solvents, preventing leaks. In addition, unlike a plastic bottle or box that can break when it gets dropped or otherwise compromised, pouches can prevent accidental exposures or breached packaging.

Standing Out on the Shelves

Stand-up pouches also look great on the shelves. First, they stand up, so the client can see the whole product. This is especially beneficial on shelves where other products have to lay down. In addition, you can custom design your food packaging so your customers can immediately recognize your brand. You have added space to provide more information, including your company story.

Your products are also free-standing. This means you don’t have to put holes in them to hang them like other products. You can have a clear window that shows your products as well. They also fit well on your consumers’ shelves or in their pantries, making them more attractive.

Improved Packaging and Distribution

With stand-up pouches, your packaging process should become more streamlined. You don’t have to insert your products into multiple packaging options, such as a bag and then a box. In addition, you can use a machine to fill them. They also take up less space in your warehouse.

Distribution is also easier. This type of packaging does not require the space that rigid packaging requires. In addition, it is lighter. These factors make stand-up pouches easier and less expensive to ship.

Conforming To Shapes

Pouches come in a wide variety of shapes and sizes. You can customize them into the shape of your choice in many cases. In addition, this type of packaging is flexible, so it can hold a wide variety of product types and won’t leak. The bottom gusset provides stability on the shelf no matter how much of your product remains in the package.

As you review the pros and cons of stand-up pouches, check out the ways you can create custom printed mylar bags and how they can impact your company and customers.