Hey Realtors! Is Your Website BFFs with Your CRM?
Introduction:
Alright, fellow real estate enthusiasts let’s talk about a match made in heaven – your IDX website and CRM. In the real estate game, where every second counts, having your website and CRM in sync is like having a trusty sidekick that makes your life easier and more fun. So, does your website chat with your CRM? Let’s dive into why this digital connection is a game-changer for your business.
The Dynamic Duo:
Imagine your website as the cool storefront that attracts potential clients, showcasing your fantastic listings and providing all the juicy details. Now, meet your CRM – the behind-the-scenes superhero that manages your client relationships and makes sure everything runs smoothly. Together, they form the ultimate dynamic duo, like Batman and Robin but for real estate.
Smooth Lead Management:
Here’s the scoop – when someone visits your website and shows interest in a property or drops you a message, your CRM swoops in and captures all that info automatically. No more juggling spreadsheets or sticky notes! This means you can focus on what you do best – turning those leads into happy clients. Our system, at DPI Showcase Websites, automates much of these processes so once a client registers, the system takes over, staying in touch with them.
Personal Touch:
The trick in sales is staying in touch with your clients on a continual basis. It could take 5+ years for an existing client to need your services again. You need to be there for all those years. The last thing you want is for a client to run into you in the market only to say, “There you are! I didn’t know you were still in the business. I just put my house up for sale.” A proper CRM will assist you in staying in touch with these clients, and being connected to your website will automate much of this.
Accurate Info at Your Fingertips:
Say goodbye to data entry blunders! Your website and CRM should work hand in hand to keep all your info accurate and up to date. When a client updates their details on your website, it reflects instantly in your CRM. No more embarrassing mix-ups, just smooth sailing. Plus, if your CRM is set up properly it will do all of this automatically.
Protect Your Client List
The most valuable thing a Realtor owns is their client list. They work hard, long years, to develop a book of business. It would be a shame to lose these due to an unsecured network. Or if your broker provides you with a CRM, do they have access to your list. Or if you change brokers does that CRM then get turned over to them? This is why all Realtors should have their own CRM that only they have access to. Remember, you are an independent contractor working under your broker.
Team Harmony:
Real estate is a team sport, and communication is key. Your website and CRM make sure everyone’s on the same page by centralizing client info and interactions. No more searching through endless emails or notes – it’s all there, making teamwork a breeze.
Challenges? Sure, but You Got This:
Sure, there are challenges – picking the right CRM, making sure it plays nice with your website, and keeping everyone in the loop. But hey, superheroes face challenges too, right? Stay tech-savvy, stay updated, and you’ll breeze through them.
Conclusion:
So, dear realtors, in a world where tech is king, having your website talk to your CRM is a game-changer. It’s not just about listings and transactions; it’s about building relationships, having more time for what you love, and being a rockstar in the real estate world. So, does your website chat with your CRM? If not, it might be time to introduce them and let the magic happen!
Mark Weithorn is the Founder & CEO of DPI Showcase Web Sites, a 20-year-old tech company that provides websites and CRMs designed for brokers and real estate agents. He can be seen at www.DPIshowcase.com
