Does Social Media Really Matter to Business?

When you think of social media, you may only think about kids doing dance videos on TikTok. However, you can’t be further from the truth, as social media has proven to be a reliable tool for businesses. After all, you have some people who are using social media as their main form of communication. Don’t let your business get left behind. If you’re not up-to-date on your social media account, here are reasons why you should get more serious about it.

Expanded Outreach

Social media has become a worldwide phenomenon. There is a social media site for many different verticals. For example, if you prefer to use video, there’s YouTube and Instagram. If you prefer to focus on photos, you can post on Instagram and Facebook. If you’re more of a writer, you can show off with a few short snippets on Twitter or put your scriptwriting to use in a YouTube video promoting your brand. When you want to focus on B2B communication with other companies in your field or recruit viable candidates, there’s always LinkedIn.

Add to Branding

As companies like InSync Media will tell you, your social media presence can add heavily to your branding concept. Branding starts with your logo, slogan, and, of course, your business name. Your company colors are present on all your marketing materials, including your social media accounts. As people see your social media actions more, they will begin to notice your slogan and logo associated with your company. If your company is serious, humorous, or informative, you can show that in the materials you post online. If you want to market yourself as a funny brand, why not post those shorts on TikTok? If you want to be known as a serious company producing great long-form content, places like YouTube and Linkedin are perfect to express that. Show your informative or serious side by engaging with the intellectuals on Twitter.

Interact with Customers

Social media can bring you closer to your customers than ever. When you post about events or company updates, you keep the world informed on what your business is doing. You can also create member-exclusive content for some of your more loyal customers as you build a following. By responding to viewer comments on your YouTube videos, Tweets, or TikTok, you make them feel seen. When customers feel like they’re being seen by a business, they’re more likely to engage more and be loyal.

As you can see, social media can serve several purposes for a company. While social media can be fun, it can also help you increase your revenue and drive traffic. You can take that social media traffic directly to your e-commerce site or blog. Prosper as you can gain clientele all around the world within a short time.