Audit and Recommendations
SEO Baseline(benchmark)
This established the baseline for the client’s website before the initiation of SEO efforts. This benchmark is a critical indicator of the long-term effectiveness of the SEO strategies implemented.
Common SEO Issues
1 Missing Primary Keywords and Secondary Keywords for Homepage/Landing Pages
2 Missing H1 Tag for targeted keywords
3 Optimize Metadata (title and description)
4 Low Site Speed for Mobile and Desktop
5 Missing GBP / Google My Business Map in the homepage or respective page. (remove this if GBP is visible/added)
Direct SEO Recommendations
1 Identify URL and Target Keywords for Primary and Secondary Keywords.
Target URL
Primary Keyword
Secondary Keywords
https://foresthillsdentalcentre.com/
dental clinic langley
langley family dental
langley sedation
https://foresthillsdentalcentre.com/services/
dental emergency services
emergency dental services
dental services emergency
crown and bridges
crown and bridges dental
crown dentures and bridges
https://foresthillsdentalcentre.com/services/laughing-gas/
laughing gas dentist
langley sedation dentist
laughing gas langley
root canal langley bc
tooth root canal treatment
teeth root canal treatment
teeth whitening with fillings
whitening teeth with fillings
whitening teeth with composite fillingsveneers and composite bonding
veneers and bondingdifference between bonding and veneers
oral cancer langley
oral cancer treatment
Oral cancer screening clinic2 Add the keywords as H2, H3, and so on.
Target URL
Primary Keyword
Secondary Keywords
https://foresthillsdentalcentre.com/
dental clinic langley
langley family dental
langley sedationKeywords Search Volume and CPC (cost per click)
From the recommended primary keywords, we select the most suitable ones for H1 tags, considering that primary keywords are highly competitive, especially those with a significant Cost Per Click (CPC).
This indicates that advertisers are keenly interested in utilizing these keywords for their Google PPC campaigns. The remaining keywords are designated as H2 tags, and H3 tags are utilized in conjunction with secondary keywords. Implementing this strategy enhances the website’s page ranking for its relevant terms, leveraging the competitive nature of primary keywords to our advantage.
Note: The aforementioned SEO strategies and recommendations will be implemented across several additional pages.
3 Optimize metadata (Title and Description) using the targeted keywords.
The meta title should ideally not exceed 60 characters, and the meta description should be limited to a maximum of 160 characters. Adhering to these guidelines helps prevent truncation in Google search results, thereby minimizing the risk of negatively impacting the Click-Through Rate (CTR).”
4 Optimize the Sitespeed using wordpress plugins and through htaccess
Mobile
Desktop
