5 Best Practices for Creating an Exceptional Website
A poorly designed website is one of the most common reasons you are losing out on potential customers. If your website is not aimed toward enhancing your customers’ user experience, you will likely experience tremendous losses in the form of an increase in bounce rate and loss of potential leads.
Your website is one of the first points of interaction your website visitors have with your brand. Therefore, while developing the design for your website, your ultimate goal should be to enhance the user experience. If you operate a business in St. Louis, you can get the help of a digital marketing agency to design your website. These professionals know the ins and outs of digital marketing in St. Louis and will help you develop a plan that appeals to the local crowd.
Moreover, if you want to know how you can ensure your website attracts potential leads, read the best practices mentioned in the article below:
- Your Website Design Should Reflect Your Business
Your website is an extension of your brand and should reflect what your business stands for. Hence, choose designs and colors that stand true to your principles. For example, if you are a brand that advocates for sustainable practices, it should be reflected in your website as well. You can use earthy colors on your website that depict your ideologies and stand on par with your beliefs.
- Your Homepage Should Be Simple
When a user searches for your business on the search engine, the first page they will probably interact with is your home page. Your home page carries a lot of responsibilities and is an important asset for your business. Therefore, when designing your homepage, ensure it is not too busy and distracting.
To make your website appealing, you must avoid using hectic color schemes and stick to a palette that doesn’t divert the attention from the main topic.
Moreover, instead of adding blocks of text and burdening the website visitors with too much information at a go, you can add visual elements that take them to different pages for more information related to your business.
- Add CTAs Where Necessary
The visual elements that were mentioned in the above point can be added in the form of CTAs. Once a visitor has landed on your website, you must guide them towards taking the desired actions and converting them into leads. One great way to do this is by implementing compelling CTAs where necessary. Most people exit if they can’t find something quickly at a glance, so they will probably not struggle to figure out how to purchase a product or subscribe to a newsletter on your website. Hence, by strategically placing CTAs on the top right of your navigations or below the sections that require them to take action, you will effectively guide them to take the desired step.
- Have a Responsive Design
Did you know that your website is experiencing high bounce rates because it is not responsive? So, what makes a website responsive? Well, it is when a website swiftly adapts to the different devices it is opened in, whether mobile or desktop.
A responsive design is essential to enhance the user experience and engage the site visitors with your content. Hence, ensure your website’s elements are optimized for desktop and mobile devices to reduce bounce rate and engage users with your business.
- Include Attractive Visual Elements
Having blocks of text on your website will easily bore your visitors, leading you to lose your potential customers. Hence, to break the monotony, you must add interesting visual elements such as pictures, infographics, and videos. Doing this encourages your visitors to stay on the page and explore it further, thus increasing user engagement and conversion rate.
Conclusion
Designing an appealing website is not rocket science. As a website owner, you need to ensure your website is easy to navigate, responsive, interesting, and stands true to your principles. By keeping the above-mentioned best practices in mind, you will be able to design a website that not only performs exceptionally in search engine ranking but also appeals to visitors.